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Wedding Cake Articles“Crucial Information You Need to Know Before Choosing a Wedding Cake Baker/Designer”Copyright © Edward Otto www.WeddingCakeSecretsExposed.com There are seven areas that you need to question: 1. The Bakery | 2. Sales staff | 3. Displays/photos | 4. Setup arrangements | 5. Cake types/fillings | 6. Decorator’s expertise | 7. Delivery process. This article will cover: CAKE TYPES/FILLINGS.Ask: Are your cakes baked fresh on-site? This may seem like a strange question, but many bakeries do not bake their own wedding cakes anymore. With labor cost out of control and quality assurance issues, many bakeries purchase their cakes through a bakery wholesale house. Of course, don’t expect a bakery counter clerk to actually admit they buy pre-frozen cakes. They may not even know themselves. It is estimated that around 52% of all bakeries purchase cakes made at a factory. I’m not saying a factory-baked cake is bad…OK maybe they suck, but most of the time, cake bakeries that bake them on location have a superior product. Ask: Do you have at least 15 different cakes flavors to choose from? Many bakeries don’t specialize in wedding cakes so they don’t have the materials or extra space it demands in their shops to bake a broad selection of flavors. It takes considerable extra effort to make at least 15-20 flavors and only bakeries that really desire to meet their customer’s wedding cake needs will carry more than 5-6 flavors. After all, it’s your wedding cake; you should be able to get your wedding cake in a flavor that you want. I suggest you find out early in your discovery process whether they have a flavor(s) that satisfies you. Ask: Do you have at least 15 different fillings to choose from? This question is very closely related to the prior one. However, it is much easier to carry 15 different fillings than it is cakes. Why? Because just about every wedding cake baker/designer buys prepared fillings. Sure, there are a few small baker/designers that make some of their own home-made fillings, but it is definitely the exception. If you call a bakery and they don’t even carry 15 choices of fillings to meet your taste buds delight, they are not very serious about your wants. You might be thinking to yourself, “It’s no big deal if they only make 6 fillings.” Very true, but if they only make 6 fillings, 5 flavors of cake and 30 different styles of wedding cake, you should notice a pattern that should make you reconsider your “no big deal” position. It’s your wedding cake. Get everything your heart desires, don’t settle for seconds. Believe me, you’ll regret it. Ask: Do you provide samples? You should request at least three samples to make sure you like the flavor, the fillings, moistness of the cake, and the flavor of the frosting. Getting sample cakes is almost common place in today’s competitive wedding cake environment. Ask: Do you offer more than one kind of frosting? A cake shop/bakery should offer more than one type of frosting for your wedding cake, but buttercream is the standard for wedding cakes. It gives your baker/designer the most decorating options. If you choose a whipped type, be aware that it can be very messy. And most of the time, you will be very limited in your design. Buttercream holds up the best especially in the summer and decorates extremely well all year long. I’ve left fondant frosting for last. Fondant frosting makes your wedding cake look as smooth as silk. It gives your wedding cake the best overall visual effect and details made from fondant can look stunning. But let’s face it, most fondant, at best, is neutral tasting. Putting taste aside, let’s be honest, it doesn’t even feel good in your mouth when you eat it. It sort of feels like you are chewing clay. Please…for those decorators out there reading this…if you think homemade fondant taste delicious, then you have been sniffing way too much powdered sugar. Even with my personal critique of fondant, I would still highly recommend using it for the overall beautiful appearance it gives your wedding cake—just tell your guests to peel it off. There are seven areas that you need to question: 1. The Bakery | 2. Sales staff | 3. Displays/photos | 4. Setup arrangements | 5. Cake types/fillings | 6. Decorator’s expertise | 7. Delivery process. This article was written by Edward Otto, author of “Wedding Cake Secrets Exposed.” Mr. Otto has owned and operated a multi-million dollar cake bakery since 1980 and operates a strategic marketing firm helping baker/designers/cake decorators dominate their wedding cake markets. Mr. Otto can be contacted at either www.weddingcakesecretsexposed.com or www.makebiggerprofits.com |
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