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Wedding Cake Articles“Crucial Information You Need to Know Before Choosing a Wedding Cake Baker/Designer”Copyright © Edward Otto www.weddingcakesecretsexposed.com There are seven areas that you need to question: 1. The Bakery | 2. Sales staff | 3. Displays/photos | 4. Setup arrangements | 5. Cake types/fillings | 6. Decorator’s expertise | 7. Delivery process. This article will cover: DECORATOR’S EXPERTISE.Ask: How many decorators do you have on staff who actually decorate wedding cakes?Make sure there are least two cake decorators on staff who actually decorate wedding cakes. Here’s why; if one gets sick, is gone on vacation, quits, or 20 other reasons, there is still one left that can do a professional job. You’re safer if the cake shop/bakery has 3 or more wedding cake decorators. If you use a small bakery, grocery store, or restaurant/bakery, you’re taking your chances. Also, just because they are cake decorators doesn’t mean they have the experience and training to do a great job on wedding cakes. As surprising as it may seem, the majority of cake decorators don’t decorate wedding cakes on a regular basis. Ask: What are your decorators’ qualifications for decorating wedding cakes? How much experience do they have? Usually, wedding cakes are decorated by seasoned pros that have been decorating for years. It’s the difference between a regular doctor and a brain surgeon. You probably don’t want a novice doing your wedding cake. Ask if they have a training program and an internal certification process before they let anyone touch your wedding cake. The great cake shop/bakeries have in house programs that teach and mentor rising decorators how to decorate wedding cakes. Ask: Can you decorate my wedding cake to look like a picture I found in a magazine or something that I have designed myself? Great cake shops/bakeries can replicate any picture or photo you bring in. Keep in mind though, there is a good reason those types of pictures are in the top bridal magazines; they are different and usually very expensive. Not all of them, just most. You can expect to pay $5-$25 per serving for many of them versus the typical range of $3-5. I didn’t mean to over simplify the answer to this question, but if you want answers to about 40 more design questions go to “WeddingCakeSecretsExposed” and read what other brides have asked and some of the surprising answers. Not everything is as simple as it seems. There are seven areas that you need to question: 1. The Bakery | 2. Sales staff | 3. Displays/photos | 4. Setup arrangements | 5. Cake types/fillings | 6. Decorator’s expertise | 7. Delivery process. This article was written by Edward Otto, author of “Wedding Cake Secrets Exposed.” Mr. Otto has owned and operated a multi-million dollar cake bakery since 1980 and operates a strategic marketing firm helping baker/designers/cake decorators dominate their wedding cake markets. Mr. Otto can be contacted at either www.weddingcakesecretsexposed.com or www.makebiggerprofits.com |
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